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[Paula Lieberman]

----- Original Message ----- 
From: <CatMtn at aol.com>

> In a message dated 5/18/2007 12:24:53 P.M. Eastern Daylight Time,
> lbujold at myinfmail.com writes:
>
> Bookmarks have never once sold me a book (anyone else?), so I am
> uncertain of their actual utility.  I think they may be one of those
> false promotional gimmicks, that make one think one is actually doing
> something when one isn't.   I'm trying to identify the stuff  that has
> high pay-off for least effort -- such as posted reviews --   and avoid
> the wheel-spinning ones.  All help gratefully accepted in  figuring out
> which is which, though.

Bookmarks are a low cost, high volume promotional item which are easy and 
inexpensive to make and distribute, and which help people notice the 
existence of a book/author.   That any one particular person isn't 
susceptible to them as a promotion tends to be noisy level--the cost again 
is low per bookmark and each person who buys a book because the bookmark 
helped promote the book, and who recommends the book to other people, is a 
sale and possible additional sales, that would have been less likely to have 
occurred.

Posted reviews get paid attention to by the people who read the posted 
reviews--generally I don't go looking for reviews on books I've never heard 
of, and have idiosyncratic enough tastes that most of the reviews out there, 
don't do a whole lot for me.  The plots summary style that some people use 
doesn't tell me what they liked or didn't like and why, for example.
>
> M:
>
> If anything is decided on, I'd be happy to help any way I can.
>
> Mary