[LMB] (was) Dono - (Now) Is Barrayaran homosexuality a'MUTATION'?

Howard Brazee howard at brazee.net
Wed Jan 5 17:46:46 GMT 2011

On Jan 5, 2011, at 9:56 AM, Paula Lieberman wrote:

>> But it sells farm more stuff than not.   The advertising industry tests their campaigns and knows what works.
> Not necessarily.  Lots of studies have shown that the ads get noticed, but that they don't result in stimulated sales increases....
> Consider book covers.  Marketing departments do NOT seem to actually do studies, they follow fads.... The cover for the first edtion of A Game of Thrones by George RR Martin was text-only on black background, a marketing department fiat imposed over the objection of the art director. "and it sold miserably."  The paperback reprint had a generic fantasy scene of people in medieval outfits on horseback "And it sold like hotcakes' 

That's an example of them testing a marketing strategy and adjusting.   They do that all the time, and keep coming back to having dragons on covers, and sexy ads.

The latest David Drake book in his recreation of Age of Sail books in space had a small scene where the good guys crash on an island with sea dragons.   Really nothing to do with the plot, but it got dragons on the cover.

More information about the Lois-Bujold mailing list