[LMB] M/F LMB Readership

Paula Lieberman paal at filker.org
Fri Sep 25 23:47:40 BST 2015

I did write, "years ago."

My sources were Tom Doherty, and David Drake who was a guest at Not Just 
Another Con at University of Massachusetts I forget how many years ago, who 
was wearing a t-shirt and/or a cap wih one of his Hammers Slammers 
bookcovers, which had a tank or it or some such. The clothing item(s) had 
been produced by the publisher for distributors to persuade truck drivers to 
distribute the books....

My points included that ebooks  cand and do have covers which include ones 
aimed at the readers marginalized by covers designed to appeal to 
male -truck drivers-.   The ebooks have the covers pubishers, who include 
self-publishing authors, think will appeal to people who will 
like/appreciate/want to read what's inside the books, as opposed to e.g.
a) truck drivers delivering books to rack
b) chain store book buyers getting 30 seconds if that a cover to decide if 
the buyer is going to order copies of the books for the chain and how many
c) bookstore owners deciding from publishers catalogs what books to order

The book buying market has changed big time, there's good news, there's bad 
news--there are a LOT more authors competing for attention, and even a lot 
of publishers expect prospective authors to provide them with marketing 
provisions the authors will commit to making....

--Paula Lieberman
-----Original Message----- 
From: Lois McMaster Bujold
Sent: Friday, September 25, 2015 02:39 PM
To: lois- >> Bujold chat list
Subject: [LMB] M/F LMB Readership

[LMB] M/F LMB Readership
Sylvia McIvers sylviamcivers at gmail.com
Fri Sep 25 17:50:05 BST 2015

On Fri, Sep 25, 2015 at 7:18 AM, Paula Lieberman <paal at filker.org> wrote:

> <snip very interesting information>
> One of the things ebooks have to offer, is that the covers are not on
> display in bookstores or where there have generally been misogynistic
> (or misogynistic women..) gatekeepers playing de facto rejection
> filters--years ago truck drivers who delivered books to bookracks in
> supermarkets and other stores, made the decisions about what books got on
> racks in stores.  Covers which -they- liked, went on the shelves--and
> people can't buy on a whim, books which aren't present on shevles.

Sylvia:   Really? If the store manager orders something, the truck
driver can decide
not to deliver? Or they can unpack and shelve one box (if the union allows
it) and not shelve another with an icky cover - but the manager would
certainly readjust shelivng as needed.

Now, if you're going to tell me that the -manager- won't buy icky covers,
I'd be more likely to believe you.

LMB:  This information/legend is sadly out-of-date.  Like, 20 years-plus
old.  It goes back to the era when paperback racks in non-bookstore
locations were stocked by the same guys who restocked the magazines.
Since the independent distributors' implosion in the 1990s, these
conditions no longer apply.  Books are now ordered for these racks more
centrally, with far fewer people making the decisions on what gets
ordered and stocked.

Happily, the internet treats the book distribution system as censorship,
and routes around.

Ta, L.

Lois-Bujold mailing list message sent to paal at filker.org
Lois-Bujold at lists.herald.co.uk

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