[LMB] M/F LMB Readership

Walter S Bushell proto at panix.com
Sat Sep 26 21:59:06 BST 2015

> On Sep 26, 2015, at 09:24, Paula Lieberman <paal at filker.org> wrote:
> (That is, there are NO Red Lobster restaurants in Massachusetts--yet, the Boston TV stations have Red Lobster ads on them--the conglomerate owner buys the advertising nationally, and it goes on the network feed, even though there is no revenue whatsoever from within Massachusetts, millins of people see the ads, for a product few people are going to bother driving however many hours out of state to patronize (want a fresh lobster dinner here? Go to a supermarket and have the seafood department associate pull a lobster out of the tank and cook it in the steam oven, or go to a seafood restaurant.... why bother going to a place which doesn't tend to use locally-sourced fish??!)

But the national rate for advertising may be cheaper than excluding a state,
where belike you would have to pay the rate for the other 49 states or 47
states as may be. 

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